Research tool for founders and leadership teams

Turn hours of video research into decisions your team can use

DoBetter helps founders turn podcasts, talks, and interviews into usable insight cards instead of forgotten tabs. The goal is not to summarize content for its own sake, but to help you research a topic across sources, align with your team, and move toward action.

Founder overwhelmed by too many sources and tabs

DoBetter is for people who:

  • Research topics like pricing, 1:1s, hiring, or sales comp in intense bursts
  • Forward great talks to your team, then watch the links disappear into Slack
  • Need sharper decisions, not a bigger pile of summaries and bookmarks

You've got more than enough input. The challenge is to turn it into action.

You do the research, but never quite form a position

A founder problem rarely lives in one video. You watch five talks, hear overlapping advice, and still have to piece together what you actually believe.

Raw links are a weak way to teach a team

Sending a 90-minute YouTube link feels useful in the moment, but most people will not watch it. The insight gets lost with the URL.

Interesting ideas rarely survive long enough to change anything

The gap between 'that was smart' and 'we changed how we work' is where most of the value evaporates.

How it works

Your video library

Collect

Save talks, podcasts, and interviews into a personal library you can search and revisit anytime.

AI-generated insights and action items

Understand

Get key concepts, action items, and personal relevance extracted automatically from every video.

Notes and ideas captured across videos

Act

Capture notes across sources and turn the best ideas into decisions and next steps.

DoBetter is built around the founder workflow that matters

Research a topic across multiple sources. Make sense of it with your team. Turn the best insights into concrete next steps. Share the distilled output instead of another long link.

That is the direction.

Move from single-video summaries to multi-source research

The value is not one isolated summary. It is seeing where five experts converge, where they disagree, and what that means for your company.

Give leadership teams a lightweight way to learn together

Shared research should not require an LMS and should not vanish into Slack. DoBetter is meant to be a practical layer for collaborative sense-making.

Close the gap between insight and action

The most important step is not extraction. It is connecting an idea to a decision, a change in process, or a next step that actually happens.

Share sharp insight cards, not raw content

A founder should be able to send the distilled point to the team in seconds, with enough context to make it immediately useful.

What exists today

  • Add a video URL and extract a transcript, summary, and insight cards into a personal library
  • Search and revisit what you have already learned
  • Personalize summaries around your role and interests

What early access is for

  • Playlists and topic-level synthesis across multiple videos
  • Collaborative research for leadership teams
  • Better ways to turn an insight into a task, decision, or change in practice
  • Shareable cards that make it easy to pass useful ideas to the rest of the company

What you get with Early Access

  • A fast way to turn long-form videos into searchable summaries and insight cards
  • A personal learning library built around topics you actually research for work
  • A founder-focused product direction centered on multi-source synthesis, not generic summaries
  • Direct access to shape the next layer: playlists, team research, sharing, and insight-to-action workflows

Early access is best suited for founders who already learn from long-form video and want to help shape a better workflow.

Michał Parkola

Built by Michał Parkoła for people who learn from real work, not content consumption alone. DoBetter is part of the wider Tapestry direction: helping teams turn information into better decisions, better habits, and better performance.

Early access gives you the product as it evolves and a direct line to the founder building it.

Frequently asked questions

The cost is not that you miss content. It is that good ideas keep failing to become shared decisions.

Join DoBetter while the workflow is still being shaped.

Get early access to the current product and help define the next layer for founder research and team learning.